Lincoln Financial Life Insurance Review

Choosing the right life insurance policy is more than a simple financial decision; it’s a commitment to safeguarding your family’s future. It’s about ensuring that your loved ones will be taken care of even when you can no longer do so.
As such, selecting a trustworthy and reliable insurance company is paramount.

So, together, we’re going to peel back the layers of life insurance, focusing on one of the industry’s big players – Lincoln Financial Life Insurance. 

Now, whether you’re just dipping your toes into the world of life insurance or looking to switch providers, this comprehensive review is here to give you a crystal-clear understanding of what Lincoln Financial brings to the table.

About Lincoln National Life Insurance Company

Lincoln Financial Group isn’t aren’t just about life insurance. They offer various financial products, including annuities, benefits for all of you hard workers, and services to make your retirement a bit smoother.

Here’s a cool tidbit for you – back in 1905, they wanted to pay tribute to one of America’s greatest leaders, President Abraham Lincoln. So, they reached out to his son, Robert Todd Lincoln, and asked for permission to use his father’s name. He said yes, and the rest is history.
Even today, President Lincoln’s silhouette graces the company’s logo, a reminder of the values that they stand for.

Today, Lincoln Life Insurance Company is a major player in the industry, serving millions of customers with a vast portfolio of insurance and financial products.

They aren’t one to play a single note; they’re more like a symphony orchestra catering to many niches in the market. So whether you’re a young parent, a thriving professional, or you’re basking in the glow of your golden years, they’ve got something for you.

What really caught my eye about Lincoln was their competitive rates, particularly for the Term and Guaranteed Universal Life (GUL) insurance. If you’re searching for affordable rates for these types of policies, Lincoln might just be the one to give you that “too good to pass up” feeling.

You see, understanding the background and history of a life insurance company is the first step in your journey to choosing the right provider. It’s like getting to know a new friend – you want to understand their past, experiences, and values.
For Lincoln Financial, it’s a rich past filled with a commitment to service – and that’s something that we can appreciate.

If you want a Pros and Cons list, you can use to make a decision straightway; here it is:


Stability and Experience: With over a century in the business, Lincoln has a proven track record and a wealth of experience.
A certain peace of mind comes from knowing your insurance company has weathered the ups and downs of different eras.

Financial Strength: Lincoln consistently receives high ratings from financial assessment agencies.
This implies a strong ability to meet ongoing insurance obligations, a critical factor when considering life insurance.

Variety of Products: Lincoln offers a broad spectrum of life insurance policies, allowing you to find one that fits your specific needs. From term life to universal life, they’ve got you covered.

Competitive Pricing: Particularly for term and Guaranteed Universal Life (GUL) insurance, Lincoln offers competitive rates. For cost-conscious folks like you and me, this is definitely a major plus.


No Online Quotes for All Products: Lincoln doesn’t offer online quotes for all their life insurance products. For some policies, you might have to go through an agent or a call, which could be a bit inconvenient if you’re a fan of doing everything online.

Customer Service: While this can be subjective and depends on personal experiences, some online reviews mention less-than-ideal interactions with customer service.
But remember, service can vary, and one person’s experience doesn’t define the entire company.

So there you have it. Remember, no company is perfect; what matters most is that the pros outweigh the cons for your needs.

Let’s move on to the more detailed stuff that counts when picking an insurance company: their financial strength. 

Financial Strength

Think of it this way – if you’re going on a cross-country road trip, you’d want to ensure you have a reliable car, right? You don’t want to be stuck in the middle of nowhere with a broken-down vehicle. 

Similarly, when it comes to insurance companies, you want to ensure that the one you choose is financially strong. You want to know that they’ll be there, ready and able to pay out claims, even many years later.

In the financial world, a few key players evaluate and rate insurance companies’ financial health. It’s their job to look under the hood, check the engine, so to speak, and let us know whether the company is financially reliable.
These ratings are similar to those star ratings you see on Amazon but for financial strength.

For example, agencies like A.M. Best, Moody’s, and Standard & Poor’s give us insights into an insurance company’s financial stability. They look at the company’s balance sheet, operating performance, business profile, and more. They then give a rating, which can range from exceptional to poor.

Lincoln consistently receives high ratings from these rating agencies. This is not something to gloss over. It means they’ve been deemed financially stable and reliable, which is a huge check in the right box if you’re considering them for your life insurance needs.


Alright, let’s delve into one of the most exciting parts – the different types of life insurance policies that Lincoln Financial offers. 

You might be thinking, “Exciting? Really?” But trust me, once you start understanding the different options and how they can cater to your specific needs, it does get pretty exciting.

If we were to draw an analogy, we’d compare choosing a life insurance policy to selecting a meal from a restaurant menu. There’s a variety of options, each with unique ingredients and flavors. Some might prefer a hearty steak, while others prefer a light salad.
Similarly, regarding life insurance policies, your choice depends on your circumstances and needs.

Lincoln Financial, being the established player that it is, offers a broad range of life insurance products catering to diverse needs. 

Let’s break them down:

  • Term Life Insurance: 

This is your basic, no-frills life insurance. It covers you for a specific term (like 10, 20, or 30 years). Crossing the great divide during that term means your beneficiaries receive a death benefit.
It’s a bit like renting an apartment – straightforward and serves the purpose but without any bells and whistles.

  • Universal Life Insurance: 

This more flexible life insurance combines a death benefit with a cash value component, which can grow over time. It’s like buying a house instead of renting – you’re building equity over time.

Universal life insurance policies offer the flexibility to adjust the monthly premiums and, to an extent, the death benefit when the policy is in effect.

  • Indexed Universal Life Insurance:

 This policy is similar to universal life insurance but has a twist.
The cash value component of your policy can earn interest based on the performance of an equity index, like the S&P 500.
It’s like investing in a property that has the potential to appreciate significantly over time.

  • Variable Universal Life Insurance: 

This policy lets you invest your cash value into different market options.
It’s like being a real estate investor with the potential for higher gains and greater risk.


The price of life insurance can vary greatly based on various factors. Age, health conditions, lifestyle habits (like smoking), and hobbies can influence costs.
It’s a bit like how the price of a pair of shoes can vary depending on the brand, material, and style.

Regarding Lincoln Financial, one thing that stands out is its competitive pricing, especially for term and Guaranteed Universal Life insurance. These policies can offer excellent coverage at an affordable rate, making them a solid choice if you’re budget-conscious.

But here’s the thing. While it’s essential to consider the cost, looking at the value you’re getting is just as important. 

Life insurance is a long-term commitment, like owning a pet or planting a tree in your backyard. The goal isn’t to find the cheapest policy but one that offers the best value and suits your needs.

So, Is Lincoln Financial Life Insurance Right for You?

With its century-long history and diverse product offering, Lincoln National Life Insurance Company is undeniably a strong contender in the industry. It’s like that friend who’s always reliable and trustworthy. But just like with friends, the perfect life insurance company depends on your unique needs and circumstances.

  • Does Lincoln’s array of products fit your requirements? 
  • Do their competitive rates for term and Guaranteed Universal Life insurance make them an attractive choice for you? 
  • Are you comfortable with their customer service based on the reviews you’ve read and your own interaction with them? 

These are the kinds of questions you should ask yourself.

Choosing a life insurance company is a decision that shouldn’t be rushed.
Take your time, do your homework, and trust your gut. 

And remember, life insurance isn’t just about the here and now. It’s about the future – your future and that of your loved ones. It’s about ensuring they’re cared for, no matter what life throws at them.

So, if you decide to go with Lincoln Financial, the important thing is that you’re taking the necessary steps to protect your family’s future. And that is a decision you can be proud of!